Royally Screwed

It is hard to believe that in this day and age, any part of a celebrities life can remain confidential. Our culture is obsessed with the media, and we feel as though we have a right into every aspect of anyone in the public eye.  It is no wonder public relations is needed constantly for nearly every celebrity, entertainer, and political figure out there.  As privacy seems to diminish for these public figures, image and reputation are on the forefront of their minds.  

It seems now, however, that amazingly enough, secrets amongst even the most famous of people can sneak past the media and public attention.  ABC news reports to the U.S. that Prince Harry, 3rd in line for the throne, has been secretly fighting in Afghanistan for a reported 10 weeks!  Fighting against the Taliban as  a Joint Terminal Air Controller, Queen Elizabeth allowed the prince to leave after Christmas and return home to the United Kingdom in April.  Until now, the public had no idea!  The Defense Ministry did make a deal with select British press organizations to have exclusive access to the Prince as long as his deployment was kept a secret until his return.  

Thanks to the international media, plans change.  The information regarding Prince Harry's deployment was leaked by German newspaper Berliner Kurier, the U.S. website Drudge Report, and an Australian magazine, New Idea.  This is an extreme disappointment to the British Army, the press organizations that kept it a secret for nearly 3 months, and most importantly to Prince Harry himself.  No amount of public relations in the world can fix this disaster.  It appears now that the Prince will have to return home early, as it is not safe for him to continue his participation in the war.  This knowledge not only puts him, but also his comrades in danger once the media begins reporting on his every move.        

This just goes to show that the media, especially in the U.S., are more concerned with getting a story and making a profit than the confidentiality of important international affairs.  With the break of the story, however, it seems as though the reputation of the media sources that leaked the information may be at stake.  New Idea refused comment and already pulled the article once the news broke in the U.S.  I can't speak for the rest of the public, but I know that I do not think highly of these sources.  For them to have such little concern for the safety and well-being of the people, especially royalty, risking their lives for us is appalling.  I think the ones who are going to need PR help in this case will be ones in charge of this leak.  Although I'm sure it was expected to happen at some point, the fact that this event was kept a secret for 10 weeks by the media makes it an even bigger let down.  I guess I just don't see this story as being worth it for New Idea or Drudge Report.  Shame on them...

NBC's Unusual Move Towards a Brighter Future

Can unlikely media tactics be used to turn the fortune of a new TV show and a network around? This is what NBC hopes for, presenting the new-to-TV drama, Quarterlife. This is not just a typical struggling show attempting to boost NBC's poor ratings. Interestingly enough, Quarterlife began on the internet as 10 minute webisodes. Current internet audiences can be found on MySpace.com and YouTube. Now, a year later, this drama has been altered to to fit an hour- long slot, making it the first prime-time drama pulled from the Web to TV!

This is not the only unusual strategy being used by NBC to help it keep up with it's thriving competitor networks. Mashable: Social Networking News, also reports that to boost audience numbers, NBC has formed a partnership with MTV, allowing this cable station to present Quarterlife's first televised premier. Hopefully, this will better capture the younger demographic that NBC has had a hard time targeting in the recent years.

I think this PR move is is clever for NBC. Although they are not necessarily considered in 'crisis mode,' it is clear that they have had a tough time attracting audiences and keeping up with their major competitors. Perhaps this is the refreshing media tactic that the network has needed. Even if people are not interested in the show, they may be interested in the potential new wave of internet webisodes turned TV episodes. I know that I would be willing to check it out just for the 'innovation' factor. We all know that TV is changing, and it is not unreasonable to think that this may be the future for TV. It is unsure how this show will actually play out on television, as there is yet to be a significant internet following. However, it is understood that scripted internet content is very new, and has yet to catch on. If it does fail as a TV show and is unable to turn NBC around, there are still plenty of planned hours for Quarterlife's on the Web.

Virginia Tech's Struggle

Virginia Tech (VT) went through a remarkable and horrifying crisis last year regarding their school shooting. A part of crisis communications is not only handling the situation during it. Perhaps more importantly, however, is how it is dealt with after it is over. It has been VT's goal for the past year to implement a number of strategies and tactics to return to normalcy.

The first stage of this "transformative crisis" included the initial media frenzy and constant news coverage. With any move that was made, the university was bombarded with questions and critiques. Now, it is what Douglas Quenqua coins as the 'recovery phase.' PR Week describes the steps VT has taken in order to get their organization back to what it's known for: a university, not a site of a school shooting.

VT created an Office of Recovery and Support offered to anyone who seeks counsel, including students, staff, and families of the victims. This was a crucial step the college took that allowed people to have a central point of contact. It is important that any student, teacher, family member etc. be able to have an outlet for grief and a source for information. In addition, for the new school year, training sessions were arranged to help faculty members deal with any concerns from incoming students or parents. 'Rules of engagement' were also set up for faculty and students to help them deal with any media inquisitions.

The Virginia Tech homepage is another tool used to get the university back on track. Like that of any other school, it includes pictures of happy students, notable achievements and upcoming events. However, in the top corner is a black ribbon that states 'we remember.' It is a link that takes visitors to a site listing the victims names, and offers help and support.

This seems to be the general theme of VT's tactics to return to a sense of normality. Although the tragic event is encouraged to be remembered and is touched upon in school ceremonies, newspapers, magazines, and websites, it is not dwelled upon, as to not overshadow the primary purpose of the university. I believe that VT has gone to great lengths to achieve their goal of reaching normalcy. Although this event is something that will never be forgotten, this organization has made it their job to push past it, while at the same time, not dismissing it. This university's focus is on the education it provides, and nothing should change that. VT has been able to prepare all members of the college community for dealing with the media, dealing with others concerns, and the coping/recovery process in general. Because of this, I believe Virginia Tech will be successful in moving past this intense ordeal.


Quenqua, D. (2008). The road to recovery. PR Week (US), 12. Retrieved February 22, 2008 from Lexis Nexis Academic.

Britney's Comeback...Take 2

After flopping at the VMA's, Britney spears initial comeback attempt was considered a bust. She forgot the dance moves, appeared less than energetic, lipped the words, and gave an overall poor performance. After shaving her head, losing custody of her kids, and going in and out of rehab, one could say 2007 was a public relations mess for Spears. Fresh out of psychiatric hospitalization, Spears is hoping to clean up her act for 2008. Her newest crisis PR strategy - launch a comeback world tour. However, according to ShowBiz Spy, it has been claimed that Britney is planning a 'Blackout' world tour scheduled for 2008-2009. A celebrity tabloid, The PopCrunch Show, even gives us a peek at rumored tour dates, locations and programs that are already circulating.

Obviously Britney has been going through a very difficult time in her life. This pop princess is in desperate need of a major public relations makeover. The first step in Spear's acceptance back into the public, is coming forward with her problem. The most recent explanation that her close friend and manager, Sam Lufti provides, is that she has been suffering from mental problems and is currently seeking psychiatric treatment. She has also been spotted with a copy of Brooke Shields Postpartum Depression book. Knowing that she is getting help and making an effort to get better and win her kids back is important to her image and reputation.
Another PR ploy is her reuniting with her mother, Lynn Spears. After bitter fighting and public feuding regarding her kids and ex-husband, Kevin Federline, Britney and Lynn have made-up and have even been spotted shopping together. This proves that she is making progress, and maturing as an adult. Having her family back on her side is crucial in how the community and fans views Britney.



News of this world tour is a huge media tactic that could make or break Britney. I think plans to launch a world tour will be great for her and her career. However, I only believe this will work if she actually wants it and is prepared to put in the work. One thing is for sure, she must be mentally healthy before touring for a few months. There has been buzz that Britney has been attending dance classes for a month, training, getting into shape and working on her moves. This will benefit her, as it shows she is dedicated to improving and maintaining her image. After being criticized immensely for her performance at the VMA's, it is good to see that she is motivated to do better.
Overall, I think and I hope that Spears is headed down the right path. It seems only natural that a person thrust into the spotlight at such a young age for a majority of her life would take a turn for the worse at some point. There is always room for improvement and forgiveness in the public eye. Take a look at Drew Barrymore and Angelina Jolie. Both with publicly troubled pasts, they came out on top and are now admired and respected. The same fate could be waiting for Britney Spears as long as her management continues to pursue good PR strategies, and as long as she herself wants to make a change for the better. Could her 2nd comeback be the charm? I guess we'll find out...

Clemen's using steroids? Who cares!

Professional baseball player Roger Clemens has been fighting a public relations battle for some time now regarding his alleged illegal use of steroids.  His personal trainer, Brian McNamee, claims to have injected Clemens with steroids, and to have kept some syringes to prove it.  Clearly, on top of the 'Mitchell Report' situation, Clemen's career and reputation is on the line.  In an attempt to clear his name and avoid being this generation's Pete Rose, Clemen's has been pulling classic crisis management tactics.  He not only provided a personal interview for '60 Minutes' with Mike Wallace, but he has most recently approached the members of Congress to fight for the "truth".  

According to politico.com, 'Clemen's personal lobbying effort is described as "...highly unusual, almost unprecedented..."'.  The fact that Clemens is a figure outside of politics, arguing his case against McNamee in front of Congress, is shocking but considered a good, aggressive, PR move.  It shows the public, most of whom have already pinned him as guilty, that he will go to great lengths to prove himself and stay true to his former 'hall-of-famer' image.  

I am unsure how I feel about this whole situation.  The steroids issue in general drives me crazy because I feel that it is so insignificant to the more serious problems in the world.  The fact that entertainment and sports are taking over our news, conversation, and now government, is sad.  Of course we need rules and regulations, but this debate has gone on long enough.

From a crisis PR perspective however, I believe that Clemens and his advisers are doing a good job at enacting effective PR tactics.  I don't think we will ever know the real truth about his steroid use, but all that matters is if he is able to sway the public's opinion in his favor.  If he continues his aggressive strategies, including remaining in the public eye, fighting for his reputation, and allowing the public and media into his life, it might just pay off.  

Mayor's Text Message Scandal

Detroit Mayor Kwame Kilpatrick has found himself in the midst of a political scandal when an alarming story broke on January 23.  A racy text-message turned public, connects Kilpatrick to an affair with Christine Beatty, former Chief of Staff.  This was an affair that was denied by both Kilpatrick and Beatty one year ago.  This scandal could link him to the firing of two police officers in an attempt to cover the affair.  To make matters worse for the mayor, this could lead to a large lawsuit, not to mention the very real possibility of perjury charges since he testified in court denying this affair.  The 'text-message scandal' could result in resignation or even removal of office for this Detroit mayor.  If this were to occur, Detroit City Council President Ken Cockrel Jr. would take Kilpatrick's place as Mayor of Detroit.

Political scandals are certainly nothing new - just take a look back to former President Bill Clinton! What sets each apart, however, are the ways in which PR is used to deal with each one. Clinton managed to avoid impeachment and regain the publics (and Hillary's!) trust.  This same happy ending doesn't seem to be in sight for Kilpatrick though.  Currently, public relations experts are not thrilled with Kilpatrick's response to this crisis.  He is being criticized for being too slow and too careful in his responses to the public.  It is the 'golden rule' of PR to be open, honest, and quick when it comes to addressing the press and the nation.  Kilpatrick has instead chosen to stay silent and withhold information, which PR professionals warn is not the correct way to manage a crisis.  

Now that the general public, most importantly the population of Detroit, know his secret, it is important for him to come out and explain himself.  In fact, after living through countless other political scandals, an apology is most likely what Detroit was waiting for from day 1.  Detroit got their apology more than a week later, but not after the scheduled televised event was delayed a few days.  Kilpatrick, his security and staff are also accused of being hostile towards the media.  Though what Kilpatrick can say is certainly restrained  by legal issues, this approach he is taking will surely result in letting his followers down.  Until he and his administration are able to form a positive relationship with the media and open up to the public, it seems unlikely that Mayor Kilpatrick will be able to resolve this situation in his favor.        

The Crisis Plan

In my blog we've covered a few examples of businesses in crisis.  Crisis PR and crisis management hopefully help to stall and halt disaster in these situations.  In order for the company to survive, however, the key is crisis PLANNING.  This requires preparation, resources, and practice.   Although disaster may not be expected, it is crucial to have a plan before it hits.  It is easy for managers to be naive, so F. John Reh offers some advice to keep in mind for crisis planning:

1. Disasters WILL happen

2. The plan must be made BEFORE the disaster occurs

3. React urgently, without panic

4. Just ride it out

How do you create a crisis management plan for your business?  Consultants are here for you, one of which being The Institute for Crisis Management who offer risk management services to help companies get started!  An effective plan should consider every conceivable crisis, who would talk to whom in such an event, how to efficiently fix the problem, and a media strategy to put in place.  

The media is a crucial aspect of crisis PR, which means a crisis communication plan is a necessity.  Designate a spokesperson, and begin to develop a solid relationship with reporters in all aspects of the media.  This could help ease the blow when the media gets involved with a disaster.  When a press conference must be made, Reh offers additional tips:

1. Know what to say ahead of time and repeat it often

2. Contact the media immediately even if you don't have an answer, don't wait until there is 'something to say' 

3. Be honest and direct!

4. Only convey the facts, speculating is a great way to make things worse

To survive the crisis, remember, it is most important to minimize the damage to your company, reputation, and credibility than to minimize your financial expense.  Investing time and resources in your plan NOW, is worth the expense once a PR disaster strikes.  Knowing how to handle a crisis prior to it happening, acting fast, getting the media involved, and being outright and honest are all key in how crisis planning can help you survive the unthinkable.

Crisis PR takes a bad Spin

When a Siberian tiger leapt out of her enclosure and killed a 17 year old boy at San francisco Zoo on Christmas Day, crisis PR stepped onto the scene immediately.  Heavy heat has been put on the zoo regarding this incident and how this escape was able to happen.  Apparently, the wall of the tigers enclosure, as well as others in that area, is 4 feet less than recommended. The fact that this could have been avoided puts added pressure on the zoo and creates greater frustration within the public.  In order to maintain a positive image and defer the accusations, the Zoological Society hired Sam Singer, a public relations and crisis communications consultant.

As with any tragedy, this is a touchy situation.  A 17 year old was mauled to death in front of his 2 friends that watched in horror close by.  It seems to me that a crisis PR consultant would handle this subject carefully, with much respect and sympathy.  What appears to be happening, however, is that Sam Singer has chosen to spread rumors to the press that places the blame on these victims.  He is acting as an unidentified source, claiming that the boys provoked the tiger with slingshots.  Singer adds that evidence of drinking and pot smoking were found in the boys car.  

This is unprofessional and puts a bad name on public relations, which is meant to be credible and honest.  Instead of working to rebuild the zoo's reputation and sympathizing with the victims, Singer has focused on encouraging the hurtful rumors.  Now, the heat is on him.  Not only is the public finding this outrageous, but in addition, bad press for Singer could mean even more bad press for the zoo he's supposed to be helping.  Mark Geragos, an attorney for the 2 friends who witnessed the act, now plans to file a lawsuit for intentional infliction of emotional distress that Singer and the rumors have caused.

I'll give him one thing - Singer is effectively taking the heat off the zoo and diverting the media's attention elsewhere.  This proves that his strategy is certainly working, so he must deserve his $350/hour he charges for his services.  Thus, it could be argued that he is simply taking advantage of the common tricks of the trade.  However, the question remains, is he being ethical?  Is he following the golden rules of public relations?  It doesn't look that way.  

PR professionals have the duty and responsibility of earning credibility, primarily by telling the truth.  This is especially important in a crisis situation when communication to the public must be fast and accurate.  Instead of putting a positive 'spin' on the zoo, it was chosen to put a negative 'spin' on the victims.  It is unsure how this will ultimately play out for the zoo, but one thing I'm sure of, this can't end well for Sam Singer.