Britney's Comeback...Take 2

After flopping at the VMA's, Britney spears initial comeback attempt was considered a bust. She forgot the dance moves, appeared less than energetic, lipped the words, and gave an overall poor performance. After shaving her head, losing custody of her kids, and going in and out of rehab, one could say 2007 was a public relations mess for Spears. Fresh out of psychiatric hospitalization, Spears is hoping to clean up her act for 2008. Her newest crisis PR strategy - launch a comeback world tour. However, according to ShowBiz Spy, it has been claimed that Britney is planning a 'Blackout' world tour scheduled for 2008-2009. A celebrity tabloid, The PopCrunch Show, even gives us a peek at rumored tour dates, locations and programs that are already circulating.

Obviously Britney has been going through a very difficult time in her life. This pop princess is in desperate need of a major public relations makeover. The first step in Spear's acceptance back into the public, is coming forward with her problem. The most recent explanation that her close friend and manager, Sam Lufti provides, is that she has been suffering from mental problems and is currently seeking psychiatric treatment. She has also been spotted with a copy of Brooke Shields Postpartum Depression book. Knowing that she is getting help and making an effort to get better and win her kids back is important to her image and reputation.
Another PR ploy is her reuniting with her mother, Lynn Spears. After bitter fighting and public feuding regarding her kids and ex-husband, Kevin Federline, Britney and Lynn have made-up and have even been spotted shopping together. This proves that she is making progress, and maturing as an adult. Having her family back on her side is crucial in how the community and fans views Britney.



News of this world tour is a huge media tactic that could make or break Britney. I think plans to launch a world tour will be great for her and her career. However, I only believe this will work if she actually wants it and is prepared to put in the work. One thing is for sure, she must be mentally healthy before touring for a few months. There has been buzz that Britney has been attending dance classes for a month, training, getting into shape and working on her moves. This will benefit her, as it shows she is dedicated to improving and maintaining her image. After being criticized immensely for her performance at the VMA's, it is good to see that she is motivated to do better.
Overall, I think and I hope that Spears is headed down the right path. It seems only natural that a person thrust into the spotlight at such a young age for a majority of her life would take a turn for the worse at some point. There is always room for improvement and forgiveness in the public eye. Take a look at Drew Barrymore and Angelina Jolie. Both with publicly troubled pasts, they came out on top and are now admired and respected. The same fate could be waiting for Britney Spears as long as her management continues to pursue good PR strategies, and as long as she herself wants to make a change for the better. Could her 2nd comeback be the charm? I guess we'll find out...